At the beginning of the 20th century, physicists developed the concept of the field in quantum physics and, analogously, the psychologist Kurt Lewin developed his interdisciplinary field theory in the social sciences.
The behavior of a person, group or organizational unit can therefore be derived from the effects of dynamic forces in a field.
Through the use of modern technologies, it is now possible to identify the effective psychological, mental and physical forces in the information field.
With the help of a computer-based interface, relevant information for your company, your market, your competition, your employees and you personally can be identified in the information field.
By strengthening the promoting forces and transforming the inhibiting forces directly in the information field, unimagined opportunities for personal and entrepreneurial optimization arise in the company.